Let's Create Content That Matters

We handle the strategy, production and execution, so you can focus on growing your brand.

SunnyQ Media Lab is a UK-based digital media and content production company founded by creator and entrepreneur Xueqing Li.

Combining professional production capabilities with deep platform expertise, we help brands create engaging content for audiences across Xiaohongshu, Douyin, TikTok, Instagram and other leading social media platforms.

From content strategy and video production to influencer partnerships and campaign management, we provide end-to-end solutions that help businesses grow their visibility and connect with modern consumers.

5M+ Followers Across Platforms
500+ Content Pieces Produced
100M+ Video Views

MEET THE FOUNDER

Xueqing Li is a UK-based creator, producer and entrepreneur with a substantial audience across Chinese and international social media platforms.

Her content focuses on lifestyle, travel, culture and life in the United Kingdom, attracting millions of views and helping brands reach highly engaged audiences.

Through SunnyQ Media Lab, she works with businesses, destinations and organisations to create impactful digital content and marketing campaigns.

Xueqing Li

Founder

WHY BRANDS WORK WITH US

At SunnyQ Media Lab, we combine creator insight, bilingual communication and local market expertise to deliver content that resonates with diverse audiences. Based in London, we understand both Chinese-speaking and international consumers, allowing us to create authentic, culturally relevant campaigns across multiple social media platforms including Xiaohongshu, Douyin, TikTok and Instagram.